Creating a sound strategy is harder than it sounds. Similar to baking a cake, you need to find the right ingredients, plan out your execution time, measure, mix, wait and, finally, put it to the taste test. 

 

But unlike baking a cake, there isn’t a set recipe to follow when creating a sound strategy. You don’t always know what mix of ingredients or timing will be key to engaging your audience. 

 

The following projects showcase three different approaches to developing a strategy, from the development of a new tool to growing a brand’s social media presence and optimizing a website. Follow along to learn what research and prep work is needed to develop these unique recipes.