Big data. Accessibility. User protection. 

These are just a few examples of the major ethical dilemmas in the digital marketing space, and yet marketers are often only guided by legislation or arbitrary social media guidelines. Instead, we need to develop our own ethical standards. As HubSpot notes, "a marketer's responsibility [is] to ensure all marketing activities adhere to core ethics principles, including integrity, humility, and honesty — both internally, and externally." 

But how can we define what’s right and what’s wrong? What does this look like for marketers and consumers? Explore the pros and cons of leveraging the information highway and the importance of digital accessibility. Then, test your digital legal knowledge with a quick quiz.