How can nonprofits expand their reach to a new generation using Instagram? What is the right mix of content and frequency to engage Millennials and Gen Z? Follow along the social media proposal created for my client, the East Valley NAACP, as they look to grow their volunteer and donor base.

Featuring a step-by-step social media strategy, an editorial calendar and a six-month work plan, the proposal is based on various audits, including a competitive analysis of other local nonprofits. The proposal also covers best practices uncovered during the analysis - including content optimizations, graphic design improvements, and recommended calls-to-action.