As a key way for community members to find and connect with them, Downtown Women’s Center knows the importance of creating an informative, yet engaging website experience. But why aren’t they seeing an uptick in donations, volunteerism and overall support?

Informed by a multi-step analysis, the business letter presents the findings to my client, Downtown Women’s Center. Read along to learn about the content auditing techniques used when identifying website content improvements. Then, dive into the quantitative and qualitative audit, noting the rubric developed specifically for their organization. Writers can also note the headline and opening sentence structure analysis.

With the right mix of content, writing techniques and technical optimizations, Downtown Women’s Center can create a more engaging website experience that grows their donor and volunteer base.