Have you ever been frustrated by a process at your work? How would you fix it? Who would need to be involved? The following research design protocol was created to identify the challenges when launching a marketing campaign, as well as improvements to the process.

Imagine running a one-on-one interview with a stakeholder or teammate in order to identify improvements for your campaign process. You want to make the subject feel comfortable enough to share their perspective, while still asking key questions that will help you identify the problem and solution. Questions such as: “Was there a shared goal among all stakeholders?” and “How did the team keep each other up to date?”.

Workplace research, like this interview protocol, can help you identify internal process challenges and develop solutions that will lead to better collaboration. While reading the interview protocol, imagine how it might be used for the benefit of your own company.