Imagine you are InStride, my fictional client who needed to establish a content workflow — one that aligns your entire organization and delivers business results. Explore the detailed, yet professional memo created for your leadership team that includes key findings and recommendations such as implementing an editorial calendar, measurement scorecard and a content advisory team.

After reading the memo, follow along with the complementary presentation as it guides you through the core strategy and workflow process. Used as a tool to introduce new frameworks and practices, the presentation will rally your marketing team and turn them into content advocates.